Easybensin was
established in November 2018 with one focus, providing the easy way to purchase
fuel for sustainable development. The development was driven by the fact of how
difficult to get better fuel quality at a fair price and it is acceptable for
everyone. The 2nd reason
that becomes our noble cost is providing accessibility of fuel across Indonesia
in acceptable investment value - through small-scale assets. We want to create a
new business model in Oil & Gas Downstream sector, “To get the fuel without
spending the fuel” we deliver the fuel to our value customers to fuel mobility
and productivity.
We do not need the space
of land for a pump station; we don’t need a large oil terminal, but we are next
door to the industrial estate.
Digital transformation,
smart asset, and digital business model are our key critical processes to
provide simple core value “Easy to get Fuel” for every customer both individual
and industrial. Transparency on fuel price, digital connectivity between asset
to provide transparency of fuel monitoring & measurement, including easy
payment mechanism through supply chain financing program for easy installment
to support productivity.
The team has collectively experienced in Oil & Gas Industry both Downstream and
Upstream and mix experience in the financing sector. Bring the future today, Digital is not an additional
expense, it is an investment to support us in operational excellence within the
low cost of OPEX. | Product Quality is our priority and Safety is
our value.
Easybensin ensures that the product delivered to the customer meets product
quality. Start strong from the source of fuel, storage management, fuel
transfer, loading/unloading. Assuring Product Quality. | The team is competent in technical and
operation, from Oil Terminal down onto the Road Tanker. |
Digital in Oil & Gas Industry is not new, now it is a matter of maximizing the benefit of digital for Oil Supply & Distribution.
Digital
technology in Oil & Gas industry has brought a significant benefit,
reducing the dependency on a human interface to manage the asset. The
automation operation control room was introduced in the industry to support
remote operations to reduce the numbers of people to operate hazardous
operations in hazardous area classification. Hence, it proofs that digital in
Oil & Gas Industry is not new, now it is a matter of maximizing the benefit
of digital for Oil Supply & Distribution.
In the latest technology, whereas the
connectivity can be obtained through the Internet of Things, it allows the
asset to become mobile while the monitoring remains conducted in the control
room or even mobile device.
When the asset becomes mobile and connecting through
IoT, the engineering and operation team shall work hand in hand, to investigate
which mechanical devices can be connected digitally and communicate through internet
connectivity. In Easybensin lab, it has spent many manhours to investigate,
draw board, design, and develop the small asset that can be remotely
controlled, monitored, and communicated through IoT. This proof of concept is the
show, in the future, people may not need to develop costly fixed asset fuel
pump stations.
In Easybensin, the system is connected to all
mechanical equipment through the embedded process, replacing costly PLC, and
communicate through IoT channels. Equipment operation and functionality will be
operated by the AI which has been designed to manage B2C customers and B2B
customers. The design between AI and Customer’s interface is thoroughly
reviewed, to ensure that the information exchange between customer and
Easybensin system is flawless, most importantly is easy for the customer to
make a purchase order and deliver.
The human side shall be considered to plug into
the digital process. Yes, it is reducing the complexity of human interface with
equipment, however, it may impact and increase the complexity of humans operate
digitally.