Often than not, when buyers/customers
purchase the fuel, the price is getting 1st highlight and ignoring the enabler conversation to
find out the best support in fuel management.
Why do the buyers/customers
purchase the fuel, the answer may spontaneously say, to refuel the engine to
generate energy? Indeed, it is correct, however, Easybensin would like to
stress the underline main challenges before buyers/customers made the decision.
5 challenges need to be understood:
1. How the provider could assure
buyers/customers that the provider understands their product? It is not enough
by showing Certificate of Analysis (COA) only, the provider should have product
knowledge. The product knowledge shall consist of:
a. Understanding the specification of the product
and how the product is fit for buyers/customers.
b. If the product specification is better than the
product that has been purchased before, buyers/customers have the right to ask for
advice, how buyers/customers can introduce the new & better product quality
into the tank and the system?
c. Provider shall be able to explain the Product
Quality specification to the buyers/customers, in what parameters the product
is good quality, how the product meets the specification set by the
buyers/customers.
2. Buyers/customers shall be
able to spot the color of the product, discuss with the provider on how to
identify the color, and be well informed by the provider on the potential
impact due to product color.
3. Provider could educate
buyers/customers to conduct the identification of product quality. The agreed
specification shall be written in terms & conditions, as it is the right of
the buyers/customers. However, both providers and buyers/customers shall be
landed on the same page of Product Quality standard use. Providing fairness for
both sides.
4. Product Quality issues can
be varied, and the root caused of the Product Quality incident can be impacted
by many cases and considerations. Herewith, some example that Easybensin has
been collected:
- Water contamination cannot
be generalized, but the root caused is simple and straight forward (i.e. tank
opening allow such amount of condensed air entry into the tank, the tank was
open and allow water to enter the chamber, no tank inspection program for early
identification of water inside the tank, etc).
- Debris/physical
contamination can be visual check, and it can start from terminal/depo, in
transit due to road tanker tank/vessel tanker, buyers/customers receiving
facility.
- Bacteria contamination is an
issue with Biodiesel. Hence, the Provider shall make quality control of FAME
before blended into the fuel. Buyers/Customers shall get education from
providers.
5. Term & Condition of the
contract, the assurance of security of supply, logistic strategy and window of
delivering may impact to logistic cost, the term of delivery, term of payment
and come to the end, PRICE!!
It is not about the lower
price, but it about the transparency of how the services & supports to the
buyers/customers affect the provider’s fuel price.
Commonly, during the tender
process, part of the technical and commercial evaluation.